PRIVACY POLICY

Last updated: 24 September 2026

LMT Apparel respects your privacy and is committed to protecting the personal information we collect and hold.

This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you visit limitlesshg.com purchase products from us, create an account, contact us, subscribe to marketing communications or otherwise interact with our business.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with us.

We may collect:

• Your name
• Email address
• Telephone number
• Billing address
• Shipping or delivery address
• Customer account information
• Order and purchase history
• Products viewed, added to your cart or purchased
• Payment and transaction information
• Marketing preferences
• Communications you send to us
• Product reviews or other information you choose to provide
• IP address
• Browser and device information
• Website activity and interactions
• Cookie identifiers and similar technologies
• Approximate geographic location derived from your IP address
• Fraud prevention and security information

Payment card details are generally processed securely by Shopify Payments or another payment provider selected at checkout. We do not ordinarily receive or store your complete credit or debit card number.

We do not intentionally collect sensitive information unless it is reasonably necessary for our business activities and we are permitted to collect it under applicable law.

2. How We Collect Your Information

We may collect personal information directly from you when you:

• Place an order
• Create an account
• Contact us
• Subscribe to emails or SMS marketing
• Enter a competition or promotion
• Leave a product review
• Request customer support
• Browse or interact with our website

We may also automatically collect certain information through Shopify, cookies, analytics tools and similar technologies.

Information may also be received from service providers that assist us with payments, delivery, fraud prevention, marketing, website analytics and operation of our online store.

3. How We Use Your Personal Information

We may use your personal information to:

• Process and fulfil orders
• Process payments and refunds
• Deliver products
• Provide order confirmations and shipping updates
• Manage customer accounts
• Respond to enquiries and customer support requests
• Verify transactions
• Detect and prevent fraud, misuse or security incidents
• Improve our website, products and customer experience
• Analyse website usage and shopping behaviour
• Maintain business and accounting records
• Manage promotions, competitions or loyalty programs
• Send marketing communications where you have consented or where otherwise permitted by law
• Personalise advertising where permitted
• Comply with legal, regulatory, taxation and accounting obligations
• Protect our legal rights and the rights of our customers
• Enforce our Terms of Service and other policies

We only use personal information for purposes reasonably connected with our business, as required or permitted by law, or with your consent.

4. Shopify

Our online store is hosted using Shopify.

Shopify provides the ecommerce platform that allows us to sell our products and services to you.

When you visit our website, create an account or make a purchase, information may be processed by Shopify on our behalf to provide services including website hosting, checkout, payments, security, analytics and ecommerce functionality.

Shopify may also process information independently when you use Shopify consumer services such as Shop or Shop Pay.

Shopify operates internationally, and information processed through Shopify may be stored or processed outside Australia.

Your use of Shopify services may also be subject to Shopify's own privacy notices and terms.

5. When We Share Personal Information

We do not disclose personal information unnecessarily.

We may provide personal information to trusted third parties where reasonably necessary to operate our business, including:

• Shopify
• Payment processors and financial institutions
• Shipping companies and courier services
• Warehousing and fulfilment providers
• Email and SMS communication providers
• Website hosting and technology providers
• Analytics providers
• Advertising and social media platforms
• Fraud prevention and security providers
• Customer service providers
• Accountants, lawyers, insurers and professional advisers
• Government agencies, courts, regulators or law enforcement where required by law

These parties may only receive the information reasonably necessary for them to perform their services.

We may also disclose information in connection with a business sale, restructure, merger, acquisition or transfer of assets, subject to applicable privacy laws.

6. Overseas Disclosure and Processing

Some of our service providers operate outside Australia.

As a result, personal information may be stored, processed or accessed in countries outside Australia, including countries where Shopify and our other technology, payment, analytics, advertising or service providers operate.

These locations may include Canada, the United States and other countries depending on the services and applications used by our store.

Where required by applicable law, we take reasonable steps to ensure overseas recipients handle personal information appropriately.

7. Cookies and Tracking Technologies

LIMITLESHG.COM and our service providers may use cookies, pixels, tags, local storage and similar technologies.

These technologies may be used to:

• Keep the website functioning correctly
• Remember your preferences
• Maintain your shopping cart
• Enable secure checkout
• Understand website usage
• Measure website performance
• Detect fraud or suspicious activity
• Measure advertising effectiveness
• Provide personalised advertising where permitted

Some cookies are necessary for the website to operate. Other cookies may be used for analytics or advertising.

Where required by applicable law, you will be provided with options to manage your cookie and tracking preferences.

You can also control certain cookies using your browser settings. Blocking some cookies may affect the functionality of our website.

8. Advertising and Data Sharing

We may use advertising and analytics services to understand how customers interact with our store and to advertise our products.

These services may receive information such as your device information, IP address, cookie identifiers, website activity and interactions with advertisements.

We do not sell personal information to third parties in exchange for money.

However, some privacy laws may define certain advertising or data-sharing practices as a “sale”, “sharing” or “targeted advertising”. Where applicable, customers may have the right to opt out of these activities.

Where required, we provide appropriate privacy controls through our website or Shopify's customer privacy features.

9. Marketing Communications

If you subscribe to marketing from LIMITLESHG.COM, we may send you promotional emails or SMS messages regarding:

• New products
• Product releases
• Sales
• Promotions
• Special offers
• Competitions
• Store news

You can unsubscribe from email marketing at any time by using the unsubscribe link contained in our marketing emails.

SMS marketing messages will contain appropriate opt-out instructions where required.

Unsubscribing from marketing does not prevent us from sending important transactional communications relating to an order, payment, refund, account or customer service request.

10. Storage and Retention of Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, taxation, accounting, fraud prevention and dispute resolution requirements.

The length of time information is retained may vary depending on:

• The type of information
• Our legal obligations
• Whether you maintain an account with us
• Whether the information relates to a transaction
• Fraud prevention requirements
• Whether a dispute or legal claim exists

Some information may be retained for longer periods where required by law.

11. Security

We take reasonable steps to protect personal information against:

• Loss
• Misuse
• Interference
• Unauthorised access
• Modification
• Disclosure

We use Shopify and other reputable service providers to assist with the secure operation of our store and payment processing.

However, no internet transmission, electronic storage system or online service can be guaranteed to be completely secure.

Customers are responsible for maintaining the confidentiality of their account passwords and login information.

12. Accessing or Correcting Your Information

You may contact us to request access to personal information we hold about you.

You may also request that inaccurate, incomplete or outdated information be corrected.

We may need to verify your identity before processing a privacy request.

In some circumstances, we may be legally permitted or required to refuse a request. Where applicable, we will explain the reason.

Customers may also be able to update certain information directly through their customer account.

13. Deletion Requests

Depending on your location and applicable privacy laws, you may have the right to request deletion of certain personal information.

We will consider valid deletion requests in accordance with applicable law.

We may need to retain certain information even after receiving a deletion request where required for purposes such as:

• Taxation
• Accounting
• Fraud prevention
• Legal compliance
• Resolving disputes
• Establishing or defending legal claims

Where appropriate, we may ask Shopify and relevant service providers to process a valid deletion request.

14. Privacy Rights for International Customers

Customers located outside Australia may have additional privacy rights under the laws of their jurisdiction.

Depending on where you live, these rights may include the ability to:

• Access your personal information
• Correct your information
• Request deletion
• Request a copy of your information
• Restrict certain processing
• Object to certain processing
• Withdraw consent
• Opt out of certain targeted advertising or data sharing

These rights are subject to applicable law and may not apply in every circumstance.

You may contact us using the details below to make a privacy request.

15. Children's Privacy

Our website is intended to be used by customers who are legally able to make purchases online or who are using the website with the involvement and permission of a parent or guardian.

We do not knowingly seek to collect personal information from children where doing so would be contrary to applicable law.

If you believe a child has provided personal information to us improperly, please contact us.

16. Third-Party Websites

Our website may contain links to third-party websites, social media services or applications.

We are not responsible for the privacy practices, security or content of third-party websites.

You should review the privacy policies of those third parties before providing personal information to them.

17. Privacy Complaints

If you have a concern or complaint regarding how LIMITLESHG.COM has handled your personal information, please contact us using the details below.

Please provide sufficient information for us to understand and investigate your concern.

We will review privacy complaints and aim to respond within a reasonable period.

If you are not satisfied with our response and Australian privacy law applies to your complaint, you may be able to make a complaint to the Office of the Australian Information Commissioner (OAIC).

18. Data Breaches

If we become aware of a data breach involving personal information, we will investigate the incident and take appropriate steps to minimise potential harm.

Where required by applicable privacy law, we will notify affected individuals and relevant regulators.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• Changes to our business
• Changes to our website
• New applications or service providers
• Changes to Shopify services
• Changes to our privacy practices
• Changes in legal or regulatory requirements

The updated version will be published on LIMITLESHG.COM and the “Last updated” date will be changed accordingly.

We encourage customers to review this Privacy Policy periodically.

20. Contact Us

For questions about this Privacy Policy, privacy requests or complaints, please contact:

Limitless Health Group

Email: admin@limitlesshg.com
Postal address: Parcel Locker 30, Gladstone Central, QLD, 4680
Website: limitlesshg.com